Social Media Manager
Company: AriZona Beverage Co.
Location: Woodbury
Posted on: September 15, 2023
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Job Description:
AriZona Beverages, founded in Brooklyn, N.Y. in 1992, is proud
to be a family owned and operated American company. AriZonas
mission is to offer top quality beverages in uniquely designed
packages that are accessible and affordable. AriZona Beverages
makers of the number one ready-to-drink Iced Tea in America - holds
a unique position in the global beverage industry with its iconic
$0.99 big can and keeping it real no frills approach to the
consumer market. AriZona never pays for glitzy advertising
campaigns to gain consumer loyalty and is constantly ahead of the
curve, carving out trends without the use of focus groups and
market research. With a loyal following across various
demographics, AriZona pulls its own inspiration from its fierce
social media following and devoted fan base.Job Title: Social Media
Program Manager Reports To: Chief Marketing Office
Location/Department: Woodbury/Marketing SUMMARY/OBJECTIVE We are
seeking a skilled and experienced Social Media Program Manager to
join our dynamic marketing team. The Social Media Program Manager
will be responsible for developing and executing social media
strategies, managing social media platforms, creating engaging
content, analyzing performance metrics, and coordinating with
external agency. The ideal candidate has a deep understanding of
social media trends, platforms, and best practices, along with
excellent communication and project management skills. ESSENTIAL
FUNCTIONS Develop and implement social media strategies aligned
with the organization's goals and target audience. Manage,
copywrite and curate high-quality, engaging content for social
media channels, including written, visual, and multimedia content.
Monitor social media channels, respond to comments, messages, and
inquiries in a timely and professional manner. Foster engagement
and build relationships with the audience through active
participation in conversations, community management, and
encouraging user-generated content. Collaborate with internal
stakeholders to ensure consistency in messaging and brand
representation across all social media channels. Stay up to date
with the latest social media trends, best practices, and emerging
technologies in the industry. Conduct research and gather insights
to inform social media strategy and identify opportunities for
growth and innovation. Oversee and work with a cross functional
team on social media advertising campaigns, including project
initiation, ad creation, targeting, budgeting, and optimization.
Track and analyze social media metrics and generate reports to
evaluate the effectiveness of social media efforts, identify
trends, and make data-driven recommendations. Collaborate with
cross-functional teams, such as marketing, public relations,
ecommerce, and customer service, to align social media activities
with overall organizational goals. Develop unique campaigns and
posts that reflect the organizations culture. Create and manage
posting schedules across multiple platforms and accounts.
QUALIFICATIONS & SKILLS Bachelors degree in marketing,
Communications, or a related field. Proven work experience as a
Social Media Manager or similar role. In-depth knowledge of social
media platforms, trends, and best practices. Strong understanding
of social media analytics tools and ability to analyze and
interpret data. Excellent written and verbal communication skills,
with the ability to create compelling content tailored to different
social media platforms. Proficient in using social media management
tools and scheduling platforms. Experience in managing social media
advertising campaigns is a plus. Strong organizational and project
management skills, with the ability to multitask and meet deadlines
in a fast-paced environment. Creative mindset and ability to think
strategically about social media content and campaigns. Strong
attention to detail and a passion for delivering high-quality work.
Copywriting experience is a plus. WORK ENVIRONMENT Fast-paced
office PHYSICAL DEMANDS While performing the duties of this job,
the person is regularly required to sit, stand and walk. OTHER
DUTIES Please note this Job Description is not designed to cover or
contain a comprehensive listing of activities, duties or
responsibilities that are required of the employee for this job.
Duties, responsibilities, and activities may change at any time
with or without notice.Please check out some of the perks and
benefits of working at AriZona by clicking on the link
below!https://drinkarizona.com/pages/az-benefits
Keywords: AriZona Beverage Co., Hicksville , Social Media Manager, Advertising , Woodbury, New York
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