Senior Manager, Platform Architect (Salesforce Marketing Cloud)

Company: Genmab
Location: Plainsboro
Posted on: May 16, 2025

Job Description:

At Genmab, we are dedicated to building extra not ordinary futures, together, by developing antibody products and groundbreaking, knock-your-socks-off KYSO antibody medicines that change lives and the future of cancer treatment and serious diseases. We strive to create, champion and maintain a global workplace where individuals' unique contributions are valued and drive innovative solutions to meet the needs of our patients, care partners, families and employees.

Our people are compassionate, candid, and purposeful, and our business is innovative and rooted in science. We believe that being proudly authentic and determined to be our best is essential to fulfilling our purpose. Yes, our work is incredibly serious and impactful, but we have big ambitions, bring a ton of care to pursuing them, and have a lot of fun while doing so.

Does this inspire you and feel like a fit? Then we would love to have you join us!

About the Role:

We are seeking a Platform Architect to oversee the design and governance of our global digital experience platform based on Salesforce Experience Cloud. This role will be part of the Data Digital and AI organization. As we transition to a hub-and-spoke model, this role will establish the framework by which our centralized platform team (hub) empowers business teams (spokes) to develop websites using low-code, reusable components while ensuring architectural integrity, security, and compliance. Additionally, the role encompasses the technical direction for Martech tools including GA4, GTM, OneTrust, and SFMC.

Key Responsibilities:

• Architect and enhance the centralized Salesforce Experience Cloud platform to support a scalable, component-based, low-code website delivery model.
• Design and implement governance for the hub-and-spoke model, facilitating business teams to create websites using IT-owned components while maintaining platform standards.
• Lead the technical strategy for component development, deployment, and reusability across regional and business unit websites.
• Assume ownership of architectural direction and integration design for Martech tools (GA4, GTM, OneTrust, SFMC etc.).
• Ensure technical consistency across Experience Cloud implementations, even when involving external/business-led development teams.
• Collaborate with product owners, business leaders, and vendors to evaluate new requirements, propose scalable solutions, and manage technical risks.
• Develop and sustain architectural documentation, technical guardrails, and CI/CD standards (preferably Copado CI/CD)
• Support platform observability, performance optimization, and roadmap planning in alignment with business growth. Required Skills & Experience:
  • A minimum of 10 years of experience in digital platform or enterprise web architecture roles.
  • Demonstrated experience with Salesforce Experience Cloud architecture, particularly in low-code, component-driven models.
  • Strong understanding of multi-org governance and patterns enabling federated development.
  • Expertise in integrating and managing Martech platforms (GA4, GTM, OneTrust, SFMC) within a web environment.
  • Comprehensive knowledge of consent management, privacy compliance (GDPR, CCPA), and secure data flows.
  • Proficient in DevOps, CI/CD, and scalable platform operations in regulated environments.
  • Superior communication skills to influence stakeholders across IT, business, and vendor teams. Preferred Qualifications:
    • Salesforce certifications (e.g., Platform Architect, Experience Cloud Consultant).
    • Experience in Pharma or other regulated industries.
    • Acquaintance with hub-and-spoke or federated architecture models.
    • Previous exposure to composable DXP or headless content strategies.
      For US based candidates, the proposed salary band for this position is as follows:
      
      $122,960.00 $184,440.00
      The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. Also, certain positions are eligible for additional forms of compensation, such as bonuses.
      
      Regular full-time U.S. employees are eligible to enroll in Genmab benefits. Our benefits package is crafted to help employees feel supported and cared for in all aspects of life - physical, financial, social, and emotional.
      
      About You
      • You are genuinely passionate about our purpose
      • You bring precision and excellence to all that you do
      • You believe in our rooted-in-science approach to problem-solving
      • You are a generous collaborator who can work in teams with a broad spectrum of backgrounds
      • You take pride in enabling the best work of others on the team
      • You can grapple with the unknown and be innovative
      • You have experience working in a fast-growing, dynamic company (or a strong desire to)
      • You work hard and are not afraid to have a little fun while you do so! Locations
        
        Genmab maximizes the efficiency of an agile working environment, when possible, for the betterment of employee work-life balance. Our offices are crafted as open, community-based spaces that work to connect employees while being immersed in our powerful laboratories. Whether you're in one of our office spaces or working remotely, we thrive on connecting with each other to innovate.
        
        About Genmab
        
        Genmab is an international biotechnology company with a core purpose to improve the lives of patients through innovative and differentiated antibody therapeutics. For 25 years, its hard-working, innovative and collaborative team has invented next-generation antibody technology platforms and harnessed translational, quantitative and data sciences, resulting in a proprietary pipeline including bispecific T-cell engagers, antibody-drug conjugates, next-generation immune checkpoint modulators and effector function-enhanced antibodies. By 2030, Genmab's vision is to transform the lives of people with cancer and other serious diseases with Knock-Your-Socks-Off (KYSO ) antibody medicines.
        
        Established in 1999, Genmab is headquartered in Copenhagen, Denmark with international presence across North America, Europe and Asia Pacific. For more information, please visit and follow us on LinkedIn and X.
        
        Genmab is committed to protecting your personal data and privacy. Please see our privacy policy for handling your data in connection with your application on our website Job Applicant Privacy Notice ().
        
        Please note that if you are applying for a position in the Netherlands, Genmab's policy for all permanently budgeted hires in NL is initially to offer a fixed-term employment contract for a year, if the employee performs well and if the business conditions do not change, renewal for an indefinite term may be considered after the fixed-term employment contract.
        
        

Keywords: Genmab, Hicksville , Senior Manager, Platform Architect (Salesforce Marketing Cloud), Executive , Plainsboro, New York